Thursday, January 17, 2008

Add Digg vote button on Blogger Template

explains how you can add a Digg vote button for each post into the new blogger template.

Open your blogger template, expand the widgets and find this code's line:

...<data:post.body/>...


and add on top to <data:post-body> this code:

<!-- DIGG -->
<div style='float:right; margin-left:10px;'>
<script type='text/javascript'>
digg_url = '<data:post.url/>';
</script>
<script src='http://digg.com/tools/diggthis.js' type='text/javascript'/>
</div>
<data:post.body/>

Add Digg vote button on Blogger Template

If you want to add a small digg button like on this site, find this code into your blogger template (select expand widget):

<div class='post hentry'>
<a expr:name='data:post.id'/>


<!-- DIGG -->
<div style='float:right; margin-top:4px;'>
<script type='text/javascript'>
digg_url = "<data:post.url/>";
digg_skin = "compact";
digg_window = "new";
</script>
<script src='http://digg.com/tools/diggthis.js' type='text/javascript'></script>
</div>

Colibri template

A beautiful blog design created by John Oxton and Denis Radenkovic.


Here the background images.

S08 template

Add a search form in Blogger

Search

Add a search engine in the sidebar of your blog.



At World's End, Pirates of the Caribbean 3 template

After Will Turner, Elizabeth Swann, and Captain Barbossa rescue Captain Jack Sparrow from the clutches of the Kraken, they must face their foes, Davy Jones and Lord Cutler Beckett. Beckett, now with control of Jones' heart, forms a dark alliance with him in order to rule the seas and wipe out the last of the Pirates. Now, Jack, Barbossa, Will, Elizabeth, Tia Delma, and crew must call the Pirate Lords from the four corners of the globe, including the infamous Sao Feng, to a gathering that will make their final stand against Beckett, Jones, Norrington, the Flying Dutchman, and the entire East India Trading Company...

The movie trailer HD is included in the header of this XML template.

Shrek the Third template

Shrek the Third has Shrek and Fiona watching over their kingdom of Far Far Away, now that King Harold is a frog, yet Shrek feels that he never cares about his friends. When King Harold falls ill and is dying, Shrek and Fiona determine that if they can find a suitable heir to the throne of Far Far Away and bring him back, they can leave their current lifestyles behind and return to their swamp. The most promising candidate for the position of king is Fiona's cousin, Arthur (Artie) who proves to be much more of a problem than Shrek, Donkey, and Puss had bargained for...

Ratatouille template

Ratatouille ("Rat-a-too-ee") is a traditional French Provençal stewed vegetable dish which can be served as a meal on its own (accompanied by rice, potatoes, or simply French bread), or as a side dish. Tomatoes are a key ingredient, with onions, courgettes (zucchini), aubergine (eggplant), bell peppers, a little herb de provence, and sometimes basil. All the ingredients are sautéed in olive oil. Adding plenty of fresh coriander adds much flavor to the dish.
The movie Ratatouille tells the success story of an unlikely hero; a rat named Rémy who finds himself in a Parisian restaurant made famous by an eccentric French chef, Auguste Gusteau. Rémy is not only a gourmet (so quite an outsider among his kinfolk), but aims to become a fine chef. This far-reaching ambition, incredibly enough, he achieves.
This XML template include a 9 minutes preview of the film.

Add an image to your blogger header


[Click To Play]

A screencast by the riddler

8 more templates

Iphone

Download



Mush Blue

Download


Blogy Natural

Download


Red White

Download


Blogy Illacrimo

Download


Minyx

Download


Integral

Download


Emire

Download

How to install a Blogger HTML template

Make sure you have backed up your template before installing a new one.

(You can also install a XML template).

1.

You have to choose a Html Template



2.


Copy the code (Ctrl A: Select All, Ctrl C: Copy)



3.


Go to your Blogger Control Panel - Edit HTML


4.


Revert to Classic Template (You can return whenever you want).



5.


Paste the code into the Template area (Ctrl A: Select All, Ctrl V: Paste)



6.


All done!

How to install a Blogger XML template

Make sure you have backed up your template before installing a new one.

(You can also install a HTML template).

1.


You have to choose a XML Template



2.


Save the XML file on your hard disk.



3.


Go to your Blogger Control Panel - Edit HTML



4.


Browse the XML file you have saved and upload it.



5.
Finished!

New option for Profile photo: Upload direct from computer

Previously, any photo you want to use for your profile photo must first be hosted on the web and then you must get the proper URL. Got a question from a blogger recently who gave the URLs for the photos which she said when entered into the relevant field in the EDIT PROFILE page, resulted in error message. I tested with a test Blogger account using the give photo URLs and did not encounter any error message and the editing saved OK, but when the blog is viewed on the web, there were no photo in the "About Me" (Profile) section.

But I noticed something new. Now you can upload a photo stored in your computer for your profile photo. This was not available before.

Blogger profile photo upload options

I am in a hurry to test this new option (upload from computer) and hope if you have tried that, let us know your experience by leaving a comment. Please.

How to Hide or Remove Blogger Navbar

How to hide and remove the Blogger navbar with simple CSS, How to Turn Off Blogger Navbar and why you should remove and disable the blogger navbar

Bloggers automatically inserts a little navigation toolbar (called Blogger Navbar) in all pages of blogspot blogs. This Blogger Navbar gets tucked into the top of the browser window and is supposed to add new (?) functionality to each blog. Blogger Navbar is 50 pixels high and spreads across the entire width of the browser window.

1. There are two buttons on the navbar that point to the Blogger Homepage. Too much of self-promotion.
2. The NextBlog button takes visitors to another recently-updated randomly selected blog on blogspot. But what if clicking the NextBlog button takes my innocent readers to a blog with adult offensive content.
3. The Search Blog Form is not integrated with my Adsense for search account. I want visitors to use my custom Google site search form that is monitized by Google Adsense.
4. The existing Blogger Navbar colors do not gel with my custom blogger theme.
5. The BlogThis! pop-up link is already availble when I enable Blogger Backlinks.

To hide the Blogger Navbar, try any of these CSS techniques. [they should work with Blogger Beta or Blogger 3.0 as well]

Technique One: Insert (copy, paste) the following CSS code in your Blogger Template to disable the Blogger Navbar

<style type="text/css">
#b-navbar {
height:0px;
visibility:hidden;
display:none
}
</style>
Technique Two: This is another simple way to remove the Blogger Navbar but it will not form valid HTML. Replace your &ltbody> tag with the following code and hide will hide the Blogger navbar.
<noscript><body></noscript>
Technique Three: Similar to technique two for hiding the blogger navbar but doesn't form valid HTML. Replace your &ltbody> tag with the following code and hide will hide the Blogger navbar.
<noembed><body></noembed>
I use the first technique for this weblog as it results in well-formed HTML. Remember GoogleBot hates pages that are not constructed with well-formed HTML. But hiding the blogger navbar gives rise to another problem. You might notice some empty space in your webpages between the top edge of the browser window and your blog content. We will again employ a simple CSS tweak to remove the gap at the top.
body
{
margin-top:0px;
}
If this doesn't remove the gap created with Blogger Navbar, try the following CSS hack
body
{
margin-top:0px;
position: relative;
top: -50px;
}
Is removing the Blogger Navbar legal ?

The Terms of Service for Blogspot.com do not mention anything about Blogger Navbar but it does state a word about the discontinued Blogger AdBar which was previously displayed on freely-hosted Blog*Spot blogs.
By creating your BlogSpot Site, you agree that Pyra has the right to run such advertisements and promotions.

You also agree that you will not attempt to block or otherwise interfere with advertisements displayed on your BlogSpot site via JavaScript or any other means. Doing so is grounds for immediate termination of service. The manner, mode and extent of advertising by Pyra on your BlogSpot Site is subject to change.
Since it is not mentioned explicitly in the Terms of service, it remains doubtful if removing and hacking the Blogger navbar is any violation of the Blogger terms of service. Lets say we are not "removing the navbar" but only "hiding the navbar" or we could even re-position the navbar to the bottom of the blog. Get rid of the blogger nav bar.

Friday, January 11, 2008

Link Building Techniques

Link building is a process of building inbound links with other websites. All the Internet marketers adopt a variety of link building techniques to raise their links’ popularity. Link popularity paces up their e-business by increasing the targeted traffic on their websites. You can find the quality links of useful websites in the search engines, web directories, ezines and newsletters as well.

The quality links are built by you to increase the link popularity of your website. A website with a greater number of links has good link popularity. Suppose a website has a 200 hundred quality links. The link popularity of the website is 200. The higher this number goes, the chances of a better ranking increase along.

Apart from the inbound links, other links like outgoing links and internal links are important as well. Inbound links are the links mentioned by the other websites that take a user to your website. And link building techniques primarily stress on building the quality inbound links.

Inbound links can be generated by having a reciprocal linking program. According to link building techniques, first you have to give the outbound link. It is the link of other websites on your website. Then you can send a link request to the other websites. The process takes a long time. You must be active enough to pace up the negotiations by you.

It is also suggested by the experts to link up with your competitors. The competitor’s websites offer the information on the same subject. You may be thinking about the fact that why should you advertise for your competitor. But it is not so. Building reciprocal linking with the competitors will only create healthy competition for you. It is profitable for both the rivals. Your rival will be doing the same job of advertisement for you.

Now focus on the fact that the search engines do not consider useless links. For, the useless links do not provide any information related to your site. So you must adopt the apt techniques for building the useful links.

One of the successful link building techniques is writing articles. You must be aware of the fact that a user logs in to your website for a particular set of information. So, the information provided by you must be relevant to welcome the visitor. Thus writing articles is the best way to increase your link popularity. In fact good content also attract other sites to link to your website.

Also, the content must be rich in keywords. You can search for the most popular keywords and then use them in your articles. This will increase your keyword density. Keyword density is also necessary for link building.

Submitting your links to a good web directory is also one of the common link building techniques. A web directory is the directory where you can find all the links of a number of websites around the world. The web directories are a good source of inbound links.

The sites looking for links search the web directory and add the suitable links. You can also get you self-registered to a popular web directory. But while adding the links to your website, keep one thing in mind that the links should be primarily of good quality. The quality of links is as important as the number of links.

Following these link popularity techniques can really fulfill your desire to be ranked among the top ten websites in one of the most popular search engines like Google.

Key Words In Searches

One of the things we don't seem to have much of these days is time. Everyone rushes everywhere and communication is compressed into new shorter forms like all of the text messages I receive, I still don't get all of the abbreviations. There is a danger that this short, fast communication is carried over into web sites we develop. All short, bulleted points lacking any grammar or sentence construction, and as I have said before search engines seem to like well-constructed grammatical sentences.

However, there is another knock-on effect of shortening text and that is the effect it has on key words. I am not really talking about the meta tag keywords here, but the words in the text that the search engines find multiple times. This is often known as key word density i.e. what percentage of the text is taken up by a single word or multi-word phrase. Have you ever considered this in writing your own code? Have you thought yourself very clever, by managing to get 100 instances of your key word in one A4 page?

Having your keywords and phrases sprinkled throughout the text is obviously good, but how can you ensure you don't overdo it. Well, one way is to spend time creating a more lengthy piece of well-written text. This will mean that although you still have lots of key words and phrases in there, their relative density is reduced because of the greater overall volume of text.

We have a number of domains that we run purely to test theories on topics like key word density. By creating multiple pages with similar overall information, but written differently, we can test how the different search engines treat different key word densities. Just a note of warning, don't try this at home. You can actually be sandboxed (your site held in limbo) for having duplicate pages on a single domain. So being able to calculate how similar pages are to one another is important when doing this.

Finally, just a word on meta tag keywords. The importance attached by search engines to keywords specified in the meta tag has greatly reduced due to the overuse of this feature. Many sites I have seen have tried to use the same keywords over and over again. Our advice is to choose these words carefully and use maybe 4 or 5, but don't go over board. Then try and use them throughout the actual page text, but without forcing the density. After all, if they really are your key words, then using them in the text should come naturally.

And now a poem reflecting web page writing techniques.

If I write half a page
and you write thirty four
I can use three keywords
whilst you get forty more
I can be brief and concise
and speedily spit pages out
but your one and only masterpiece
Carries far more clout,
I am but a comic strip
to your Tolstoyan drama
I am all wild excitement
whilst you are perfect karma,
I have few words to play with
to juggle in a subtle key
whilst you have an epic
to aid keyword density
the old bull takes his time
never rushing, always serene
he has created multiple options
whilst young bull was over keen,
so when you code your pages
don’t undersell your wording
or you'll be virtually alone
when you should be herding,
ten keywords in a thousand
dilutes the trend to oversell
and makes the reader relax
from the instinct he can tell
that a little page is but a ploy
to put him onto a sales hook,
whereas an interesting article
is worth a second look.

Journaling Your Book To Completion

On any given day, how many people, events, problems, projects, family issues, things to remember and appointments are running through your mind? A LOT, right? If you're writing a book, you have to add on top of that a whole other world of characters, events, settings, plots, (if you're writing fiction) or stories, bullet points, theories and rhetoric (if you're writing non-fiction). How do you keep track of it all?

Keeping a journal for your book can be a great tool. In it you can keep your outline, character details, plotting charts and anything else that serves as a guide for helping you stay on track. The following is a simple outline of headings for setting up your daily journal pages to help you with the day-to-day writing of your book.

Word Goal

At the top of your page start out with the date of the writing session and set a goal for how many words you will write for the day. Make the number big enough to challenge you, but not too big that you feel overwhelmed if you consistently miss it. You can also keep the word goal in line with what you're working on that day. If you are re-writing a chapter instead of creating a new one, then your word count for the day will be significantly smaller. (And that's okay!)

Today's Work Will Focus On...

Under this heading you will plan out what you want to handle in the session. Are you writing a dialogue where your main character learns someone's innermost secrets? Are you doing a scene setter that places the reader in the heart of your book? Are you writing a how-to chapter to explain how the reader can put to use the new strategies you've given them on how to be a better networker? Doing this also makes the word goal less intimidating because you immediately see what you're going to do with all those words!

What Problems Might I Encounter?

There WILL be problems--no big deal. Note what they may be so you won't get tangled up in the problem as you're sitting in front of the computer screen. Write down each one. Some examples: "How do I get my character to go from living at home to a place nearer to where all the action is happening?" "How do I introduce the character to the guy who will ruin her life?" "How do I shrink my program down to 5 simple steps that people can remember?" Acknowledging problems really helps to lessen their power over your writing. You aren't scared away from a problem so easily when you know you can come up with a solution.

Possible Solutions Include...

This is where you'll do a quick brainstorming of how you can solve the problem. You can try out one of the solutions in your writing session. If that doesn't work, you'll have a list of things you can try the next day. What's great about this is that you're starting to train your mind to look for answers. You'll find that when you're writing consistently, you'll be thinking about ideas and solutions all the time--in your car, in the shower, while you're taking a walk. This is really where the magic happens. I truly believe that the bulk of books can be worked out in your head--then you have to sit down and get it onto some paper!

Today's Result and Where It Will Take Me Tomorrow...

At the end of your writing for the day you'll want to take note of what you accomplished. Maybe the dialogue you wrote today has opened up another avenue you'd like to explore with your character. Or perhaps you've noticed a big hole in the research you've done for the biography you're writing and you realize you need to make a few more calls. I like to print out the pages I've written so I can really see and feel what I've done for the day. It makes me excited to do more. The idea here is to reward yourself for your work and also see that you have more to do. You're less likely to get writer's block if you see that you still have plenty more to say for your next session. But if you do happen to get stuck anyway, go to...

Your Fun Page

This is the page where you just dawdle and dream when the writing isn't quite happening. I had a page with "Acknowledgments" written at the top. Whenever I didn't feel like writing, I would go to this page and think about who I wanted to thank when the book was finished! It was fun to add names or cross them out depending on my mood! Having such a page helped me stay connected to my vision of being a published author. Your page could have the list of cities for your book tour, or notes on the introduction you would give before your readings. Keep it light, keep it fun. This way, getting to the end of your book will be a pleasure, not a struggle. Isn't that the way you want it to be?

I Wonder Why Dictionaries Went Out Of Fashion

More Tips For New Writers (Part IV)

When you begin writing for your home based business, never lose sight of the following facts:

1. People notice things (sometimes even the most minute detail)
2. People remember things (sometimes even the most minute detail)
3. People love to point out mistakes (sometimes even the most minute detail)
4. People will magnify minute details.

Some people enjoy finding errors and pointing them out, even to the extent of writing books on the subject. Other people (and I admit to being one) can’t help noticing errors and find them so horrific that they (inadvertently and quite without malice) magnify them out of all proportion.

When you write for the public, you are poking your head above the edge of the literary trench and inviting them to pierce your brain with critical bullets. It is only sensible to take proper precautions. The tin helmet is not a great fashion accessory but, in these circumstances, much preferable to a baseball cap.

I used to work for a lawyer who had a selection of favourite words and phrases which he would drop into correspondence or conversation in order to impress people. These beauties included the phrase "most busiest" (makes me grind my teeth), "at the end of the day" (yawn), "in essence" (used relentlessly to introduce any minor point) and "very unique" (why does a unique word have to be devalued in that way?).

The day arrived when he discovered "vociferously" and latched onto it as his new favourite word. After several trial outings, he obviously became comfortable with "vociferously" and introduced "vociferous". Eventually he was managing to use one of them in every letter and conversation. He wrote to other lawyers informing them that he wanted to work vociferously to an early conclusion of the matter in hand. He told insurance companies that his clients’ losses would have been smaller if those companies had worked vociferously. He wrote to clients assuring them of his most vociferous attention at all times.

I didn’t understand why he thought it was a good idea for everybody to be shouting. When the awful truth dawned on me, I cringed: I realised that he didn‘t actually know the meaning of the word. I never did find out exactly what he thought it meant. I could hardly ask him. That would have led to a conversation I did not want to join in. How much good do you think it would do your career to impart to your boss the information that he appeared not know the meaning of a word he used on a daily basis? Trust me on this: promotion would not come into it.

You may call me old fashioned but I believe that professional people ought to have a reasonable level of education. At the very least they should know how to look words up in the dictionary before trotting them out for the delight of the general public.

Something, perhaps a combination of ignorance and arrogance, prevented this allegedly educated man from bothering to check on the meaning of this new word. It was, therefore, paraded about for all to admire. The use of the new favourite word escalated until no document was considered complete without it.

I was horrified and embarrassed. I squirmed, anticipating the day when another (better educated) lawyer or a client would broach the subject of this inappropriate word. Fortunately, I moved on before the day arrived and hope that my association with this word abuser has been forgotten.

A very public example of this kind of thing occurred to Georgie Fame who was a song writer and singer (and still is) in the 1960’s. Georgie Fame and his band, The Blue Flames, were very popular and, when they released a record, it was played all the time everywhere. This song was about the bank-robbing duo, Bonnie and Clyde, and included a verse about them stuffing their loot into a canvas bag. Unfortunately, when Georgie Fame wrote the words to the song, he got a word wrong. Instead of referring to a "burlap" bag, he used the word "dewlap". (In case you don’t know, dewlap is the loose hanging bit of skin under the throat of oxen, dogs, turkeys, etc ( you know the bit I mean.) I couldn’t listen to that song without picturing the villains stuffing bank notes into a cow’s mouth and that definitely ruined the dramatic impact for me.

This error did not go unnoticed by the rest of the world. Georgie Fame admitted in an interview that somebody had told him, before the song was recorded, that "dewlap" was not the right word but he brushed them off and didn’t bother to check. Once the song had been recorded and released, it was too late to do anything about it. This failure to check (even after a warning) became about as public as a mistake can be. If nothing else, it proved that people do notice these things.

I don’t know exactly why dictionaries went out of fashion but I’d bet money that it was due to pressure by the "don’t be shackled by correctness, creativity is all that counts" brigade. I never understood why you can’t be correct and creative at the same time but I’ll stay at the bottom of the trench until that argument is over. My suggestion is that you become a closet dictionary user. It’s still legal and completely harmless. If you fear discovery, you can cover your dictionary in brown paper or pretend you just keep it to prop the door open, or say it was a present from Granny. Whatever you do, use the dictionary if in doubt. If the idea of owning an actual paper dictionary makes you too nervous, you can find one online at http://www.thefreedictionary.com/. Never take a chance and assume you know the meaning of a word just from the context in which you heard it used.

IT Support Services in London

At Netstaruk, we provide a range of IT support services in London. We provide telephonic and remote support to our clients, onsite visits on a schedule or during an emergency, remote monitoring of servers and auditing of LANs. Our engineers can help you set up and monitor your network. They can help you protect your network using firewalls, antivirus and antispam software, and can also help you back up your data remotely. They can enable you to set up an actual network to connect three or more computers, or a virtual private network (VPN), so that you or your employees can work from home.
Netstaruk's telephonic support service is offered at a fixed cost, as and when required by your business. We provide comprehensible support via phone and e-mail, so that your problems are solved quickly. We also provide downloadable software that enables us to remotely monitor your computers in an emergency. At least 92 percent of the emergencies we deal with are solved remotely or via telephone. In case telephonic or remote support does not solve the problem, we send our engineers to solve the problem onsite. We also send our engineers onsite to resolve support issues, help with network administration, work on minor projects and install and configure software.
At Netstaruk, we provide an initial LAN audit when we first set up your network, to ensure that all devices are working as promised and expected. We also monitor your server remotely, a service that was till now provided only to large corporations. Our engineers also pay scheduled visits to clients, to ensure that all is well and to take care of minor problems before they snowball into major issues.
Netstaruk also enables you to set up firewalls, and use antispam and antivirus software to protect your systems. Firewalls prevent unauthorized break-ins into your computer systems, antispam software ensures that you do not receive junk mail and antivirus software ensures that your systems are not affected by Trojans or internet worms. We also enable our clients to encrypt and back up their data over the internet-at present, we safeguard at least 200 GB worth of client data.
In case you are looking for a web hosting service, we have various packages to suit your needs. We can provide a wide range of broadband services for small office-home office (SOHO) and business networks, as well as domain registration services.
For more details, visit www.netstaruk.com

It's A Dog-Eat-Dog World In The Freelance Work Marketplace

There are many ways to find freelance writing work on the net. The most popular method is by signing up to one or more of the many freelance work sites available. There are a ton of them to choose from. Take Elance.com for instance, it is the site that I am known as a “service provider” and it's where I get most of my writing projects. While I do also have offline clients, mostly corporations, Elance is a good supplement to my writing business.

However, there are some things that you should be aware of before you go rushing off to sign up to one of these sites. Take a look! (I will use Elance as an example because it is the one I am most familiar with).

Costs: Many of these sites don't charge a signup fee, however, many charge either a monthly fee (can be quite steep like Elance, writing category, $75 per month for select provider status), or they charge a transaction fee for each project you accept. Many charge both (again Elance does this, 8.5% of total project amount).

Categories: Many of these sites break out their projects into levels such as basic level, where basic providers can bid on basic projects and select providers, where select providers can bid on any job, basic, or select. They also have a category in writing called professional for $40 per month where you can bid only on basic projects as well. Of course, as you may have guessed, you pay a higher price for select as you are looked at as an expert in the field, whether you are or not. Elance doesn’t check, so if you are willing to shell out the $75 per month, you too can be a select provider.

Bidding: Now this is where it really gets competitive, the real dog-eat-dog stuff. The reason is that, say for instance that you are paying $75 per month to bid on projects plus an 8.5% transaction fee for each project you bid on, then along comes a provider that underbids you and gets the project, regardless of your skill level, portfolio or client references. It is disheartening and frustrating. You’ve just been passed over for what is known as a “low-baller.”

Low-balling is a frequent practice on these sites, especially from foreign providers whose cost of living is a lot lest than the US. Also, you will find “newbies who have no experience, portfolio or references stoop to this to get the project to build these things.

You may be thinking that this may be understandable in some cases because everyone has to start somewhere, right? Wrong! Actions like this devalues our skills as a writer and says to prospective clients I work cheap, use me like slave labor!

Additionally, you will always find providers who will underbid you simply because they outsource the work and get a percentage. So they can make money without ever doing the work themselves. They can afford to bid less because a piece of the pie, which is better than none at all.

This also undermines the skills of writers trying to make a living off writing. They are basically deceiving the client by not disclosing that they have a "team" or writers that the work will be outsourced to. Again, this prevents you from getting work. My personal belief is that if you have a team of writers and you are a legitimate business, then you owe it to the client to disclose it. It will also help the other providers bidding against you to swallow it better. It becomes more of a way of doing business and less of a sneaky tactic.

To top it all off, a lot has to do with the way the contracted work site markets itself. Elance, one of the largest freelance work marketplaces on the net, markets themselves as basically a place where customers can get "cheap labor." This prevents providers from being able to place a bid based on what they are worth in terms of skills, experience and expertise. They basically have to bid what the Elance marketplace will bear, which in most cases is peanuts in comparison to what writers in the real world make. Providers on Elance are literally at the mercy of customers because they flock to Elance to get a 500-word article written for $5 or a 100 page ebook for $300. Both absurd prices by the way and a fraction of what writers in the real world get. This type of marketing makes it so hard for more seasoned writers to bid higher, because so many providers on Elance are willing to offer these ridiculous prices.

There are times when you will come across a potential client that is willing to meet your price, but it doesn’t happen as often as you think. It would be great if this continued and clients would wake up to the fact that they “get what they pay for.” Many have found the cheap labor source to be unreliable in terms of content and delivery. I have been contacted many times by Elance customers who paid one provider their low fee to write something, only to ask me to rewrite it at a higher price (I won't bend on my prices, work or no work) because the provider either:
Took a down payment for the work, did half of it and disappeared, or
Plagiarized entire work, word for word, or
Just did shoddy work.

It appears on these sites that customers have to learn the hard way sometimes. So when they contact me for a rewrite, I charge my going fee, and you know what? They pay it without blinking an eye and you can bet they learned a valuable lesson the hard way.

Unfortunately these kinds of actions on the part of the providers give good quality writers a "black eye." It causes customers to be skeptical and leery of what we say we can provide them in terms of our skills and expertise. So it makes the bidding and negotiation process that much more difficult.

Unfortunately I am only familiar with Elance, however, I do believe that the actions that I have described here, do exist on other sites as well. You can visit any one of them and see how low the bids are for various writing jobs. It appears to be the norm out there.

Signing up? Take a look for yourself, visit these sites and learn all you can about them before making a decision to fork over your hard-earned money on a subscription. It may be quite awhile before you will even see a small return on your investment!

Elance.com
Guru.com
Getafreelancer.com
Freelanceyourproject.com
Contractedwork.com
Rentacoder.com

Now, luckily I have been with Elance since 2001 and have built up a portfolio, a long list of client references and even made some decent money. But it hasn't been easy and I would hate to see anyone else jump in thinking that their troubles are over and the money will start rolling in. I have branched out and obtained corporate clients that have become long-term clients.

You may not be so lucky or it may take you just as long if not longer to get to that stage. So keep in mind before you shell out high monthly fees coupled with a percentage of the project amount that trying to eke out a living as a freelance writer on these contracted work sites is rocky going at best. It may take months before you are awarded your first project from a client. Don’t quit your day job just yet! Good luck in your writing endeavors!

Is Your Site Optimised?

Organisations need to optimise their search engine marketing (organic listings, general advertising and pay per click) to acquire more customers or members, sell more online and for many other reasons. There are nearly 1 billion people with Internet access. Almost 550 million searches are conducted worldwide on the Internet every day. A searcher is proactively requesting information. They are already looking for what you offer. They are a live prospect.

When looking at the search results page, most users look for a number of specific items, at least one of which must be present to capture a click through. These items include the key phrase in the title or description, product information and trusted brand names and vendors.

Nearly 60% of users have a search engine of preference, but will use another engine if they're not satisfied with the results from the first engine. So, although users may give Google as their engine of preference, they may actually use another engine, such as Yahoo or MSN, for a significant percentage of their searches.

There are a number of things that are very important in optimisation:

Optimized page text. Every page must be optimized for a few key search phrases. These are phrases that people actually use when searching for information related to that page. Writing a unique and compelling title for every web page and including target phrases in each page's title, description and keywords meta-tags are also important.

Crawler friendly navigation. Making sure a crawler can easily navigate your entire site. This is often accomplished by providing a secondary text-link navigation scheme or site map. Reducing variables in page URLs is very important for dynamic sites.

In bound links from important sites. Links to your website from important sites (such as the most popular directories and other relevant sites) will boost your popularity ranking.

Search engine friendly website design. Excessive use of design features that can cause problems for crawlers (such as flash, frames, and dynamic content) will negatively impact your search engine visibility, as will ‘heavy’ pages that do not call scripts etc. or pages that use languages (e.g. JavaScript) that search engines cannot read.

Once a site is optimised it needs to be refreshed and changed and kept up to date. In general search engines like ‘new’ content so continuing optimisation is essential.

The optimised site can now serve as the basis for an effective Pay Per Click campaign as it will have helped to generate the relevant keywords and phrases to be used. For a PPC campaign the following approach is essential to optimise results:

* Audience – who are they? What would they use to search on? What keywords / phrases would they use?

* Offer – what can we do to distinguish our offer from the competition? We have a maximum of about 30 words in which to make the offer, so it has to be good and state what’s in it for the searcher?

* Product – what is better about our product. See the constraints in offer above.

* Creative – there aren’t really any pictures in PPC so how else can we be creative?

All of this however is wasted unless an ebusiness optimised site backs it up. This means:

* Thinking of the customer – and thinking how they think

* Making finding product and price easy

* Making terms clear and payment simple

* Ensuring in stock and short delivery timescales

* Making communications clear – mail, phone, email

* Testing on an ongoing basis - test, track and try, test, track and try.”

Is that software really free?

If you search the 'net for "Free Software" you'll alway come up with links to the Free Software Foundation or something called a GNU, rather than software that doesn't cost anything.

You see, "Free Software" it doesn't always refer to software that is free of charge. It actually refers to the software being "Free" as in "Freedom" !

Just so that you understand the difference, here is the definition of free software from GNU.org

"A program is free software, for you, a particular user, if:

You have the freedom to run the program, for any purpose.
You have the freedom to modify the program to suit your needs. (To make this freedom effective in practice, you must have access to the source code, since making changes in a program without having the source code is exceedingly difficult.)
You have the freedom to redistribute copies, either gratis or for a fee.
You have the freedom to distribute modified versions of the program, so that the community can benefit from your improvements.
Since "free" refers to freedom, not to price, there is no contradiction between selling copies and free software.

In fact, the freedom to sell copies is crucial: collections of free software sold on CD-ROMs are important for the community, and selling them is an important way to raise funds for free software development. Therefore, a program which people are not free to include on these collections is not free software.

Because of the ambiguity of "free", people have long looked for alternatives, but no one has found a suitable alternative. The English Language has more words and nuances than any other, but it lacks a simple, unambiguous, word that means "free," as in freedom--"unfettered," being the word that comes closest in meaning. Such alternatives as "liberated", "freedom," and "open" have either the wrong meaning or some other disadvantage."

"Free Software" is often but not always free-of-charge but it does have other benefits. Often the software is written by people who are doing it for the challenge or simply because they enjoy writing it, or to solve a particular problem, and this approach can produce really useful programs without the usual commercial undercurrent.

Also because the source code is normally freely available it is also likely that many people from the software community will have had a hand in the creation or debugging of the finished article.

More information and a large quantity of Free Software is available from www.sourceforge.net

Is it worth paying for professional copywriting?

"Article writers wanted: I will pay $3.50 per article. Must be quality writing – no hobbyists!"

No, this isn't a joke. It's an actual job advert, posted on a website earlier this year. What’s more, there's nothing particularly unusual about this advert. It seems that more and more often these days, people expect writers to work for free – or as close to free as it's possible to get.

So what's the catch? Well, professional copywriters won't write for $3.50, which means that the only people who'll respond to an advert like this will be very people the employer says he doesn't want – hobbyists.

But what's wrong with that? Why not go with a hobbyist – a non-professional writer? What can a professional copywriter give you that an amateur can't?

Here's what:

1. Time

Let's think for a minute about how many $3.50 articles a writer would need to produce in order to make anything like a decent amount of money from it. Quite a few. Quite a few hundred, in fact. In order for it to be worth their while, then, the cheap article writer has to be churning them out at the rate of at least a few an hour. They're not going to spend a lot of time on each article: what would be the point? Even if each article takes them an hour, they're still earning less than minimum wage, so the article you receive isn't going to be carefully researched and written: it’s going to be churned out in as little time as possible.

2. Quality

You may think quality doesn't matter too much. If you're commissioning articles for a website, you may be tempted to think that quantity is all that matters: the more pages of content and keywords you have, the better your chances of being ranked in the search engines, after all.

Think about why you want a good ranking though? Presumably you want your site to be well-ranked in order to receive more traffic and more sales. Your content, then, is there to lure in people, not search engines. And it's a fact that most people arriving at a website full of badly-written content will just hit that back button right away.

3. Credibility

There's no doubt that good quality writing lends credibility to your website or articles, while sloppy writing creates the impression that even you didn't think your project was worth investing in, so no-one else should either.

4. Skill and Experience

Some people think that anyone who knows how to string a sentence together can call themselves a writer. Not so. A professional copywriter doesn't just put words on the page: they know the right words to use to gain the reaction you're looking for from your audience. It takes years of experience to know what works and what doesn't in terms of website copy. Do you really think someone who's spent years acquiring those skills will give them away for $3.50?

Of course, it's up to you. If your main concern is adding content to your site for very little cost, go with the $3 article writers. But if you want to create a high quality website, with content which will pull in visitors and keep them coming back, it could be worth bringing in the professionals.

In Your Own Words

More Tips For New Writers (Part I)


Explain in your own words

Familiar phrase? Yes, we have all heard it many times in many different situations. This little phrase is used to convey subtly different meanings depending upon the circumstances in which it is used. At school, the teacher means "Don’t just copy chunks out of a book; show me you can write an essay". In an examination the words mean "Prove that you understand the question and know the answer". On an insurance claim form it means "Tell us what happened from your point of view". From a Judge it means "Tell the truth without embellishment".

What do all these people have in common? They want to hear what you know, what you think about things. They don’t want something you have copied from somebody else, they don’t want regurgitated chunks of something learned by rote, they don’t want to hear somebody else’s words repeated, they don’t want to hear excuses. They want to hear what you have to say. They want honesty.


Honesty is the best policy

If you want to write, you must learn to write honestly. By this I do not mean that it is essential for you to always tell the unvarnished truth (this article is not about personal development: it is about writing and moral debate has no place here). I mean use your own words, your own style, your own "voice". Do not try to imitate a writer you admire. Imitation is said to be the sincerest form of flattery. That may be true enough but most imitations turn out to be poor copies of the original item. Make your writing the real deal; don’t give people the chance to say: "He’s that guy who tries to write like Stephen King". Believe me, they won’t mean it as a compliment; what they are really saying is: "He’s that guy who tries to write like Stephen King but fails and (snigger, snigger) he doesn’t realise it". Being honest has the undoubted advantage that it saves you having to remember what lies you told previously. It should also make you feel good and that‘s a bonus.

There have, of course, been instances where an unknown artist has created a painting in the style of a master and the work had been painted so skilfully that experts declared it to be authentic. Remember, though, the forger had skill of his own in the first place. Whether you are forging a masterpiece or a bank note, you need to possess skill as well as the appropriate tools. If you are new to writing, it is highly unlikely that you will be able to manage a convincing imitation of a famous author’s style. Indeed, you will probably find it difficult to even begin to analyse what makes a particular author’s writing uniquely personal. Writing "in the style of" can be a valuable exercise for trainee writers but it should only ever be an exercise, not a substitute for authenticity. If you have what it takes to be a writer, get out there, write and make sure your fingerprints are all over your work declaring it to be yours and yours alone.

Voice recognition

No, not the computer software type: the type that happens when Joe `phones a friend. Joe says: "Hello." and the friend instantly says "Hi, Joe." If you write as yourself, your loyal readers will reach the stage where they recognise your work from reading a fragment without needing any clue from a by-line.

If you have something interesting to say, there is no need to put on a phoney voice (unless your intention is to make your audience laugh). You will probably not get to be President if you make all your speeches in the style of Homer Simpson. If you decide to put your message in writing, you should write it in your own words and in your own way. When you write, you have your own voice and you should not try to disguise it. Allow your audience to hear your voice and become familiar with it. Of course not everybody will like your voice one hundred percent all of the time: there is not one thing in this world which is liked by everybody always.

None of us is perfect

I don’t mean this in terms of never making a mistake: I just mean that, as human beings we all have imperfections. Keats says "Beauty is truth, truth beauty". I heartily concur but imperfections are, like beauty, in the eye of the beholder; a matter of personal taste. What is a blemish to you might be an endearing feature to me. There are also degrees of imperfection. A minor imperfection in an otherwise excellent work may be overlooked. A similar imperfection in bad piece of work might be the final straw which prompts the reader to throw the book across the room and vow never to read anything else by that author.

Whilst reading works of horror fiction by some of my favourite fiction writers, I have found the repeated use of certain words irritating; for some reason I dislike the use of "umbra" and "orb" in place of shadow and eyeball. (The subject matter of these books is of necessity dark and grisly things frequently happen to eyes.) As the remainder of the work is perfection (in my orbs, anyway) I am able to forgive this minor irritation and still eagerly anticipate each new publication by these authors. Other readers might be impressed by the use of these alternative nouns or not even notice them. Whatever your imperfection might be, never ever compound it with sloppiness. You cannot help being less than perfect, that is part of being human; there is no excuse for offering sloppy workmanship.

Introduction To Ecommerce

Many people new to websites and/or ecommerce are confused at the in and outs of ecommerce. Even many people who are fairly adept at scripting can set up a store using some popular package such as OSCommerce and then are left stumped by the idea of making it work with a payment gateway to actually collect money and put it into their account. In this article, I will give a brief overview of how the system is set up to collect your money. I will then discuss briefly what to look for in evaluating payment gateways. As usual, I will keep this basic and understandable just as I do with all of my articles.

The Basics - How Funds are Collected

Ecommerce simply refers to the practice of shopping online. From the site owner's perspective, it entails collecting funds from sales transactions on their website and depositing that money into the bank. In order to collect funds, you need to have a merchant account and a payment gateway (discussed below). Basically, when a person enters their credit card number on a website, the card number and buyer information is sent to a payment gateway. This is done securely. The payment gateway will interface with a payment processor to check availability of funds as well as any other criteria set for accepting transactions. If the funds are available, the payment processor will then deduct the funds. The payment gateway will then report back a successful transaction to the merchant, at which point the merchant's shopping cart system will respond by displaying a "Thank You" type message to the buyer. Funds will sit until the transaction is settled, which means the funds are collected and deposited to your bank account. Until a transaction is settled, the transaction will not post to your bank account and the corresponding debit will not post to the buyer's credit card account.

Merchant Accounts

A Merchant Account is a special type of account specifically for online retailers. They are designed to allow non-POS (point of sale) transactions using credit cards, or transactions where you don't have the person's credit card in hand. In other words, you don't have a card swiper. A merchant account is not the same as a bank account. It acts as a go-between between your payment gateway and your bank account, accepting funds from credit cards which are then deposited into your bank.

A merchant account is a relationship based on trust between you and the issuing bank. The bank takes funds from the buyer's account and deposits into your account. A payment processor takes care of checking for availability of funds and debiting from the credit card account. The bank issuing the merchant account is trusting that you will fulfill your end of the transaction by providing the product or service that the buyer purchased. In case where this does not occur, the buyer can dispute the transaction. This puts the issuing bank on the line because they are then obligated to return the funds to the buyer's card (a chargeback). Therefore, merchant providers are taking a risk in allowing a merchant to take credit cards under their name.

The organization providing your merchant account will do underwriting on the account when you apply to check your credit. If you have a history of too many chargebacks, you may be denied. In fact, too many chargebacks can result in you, as a merchant, being put on the Terminated Merchant File (also called The Match File). This is a blacklist which will effectively prevent you from ever receiving a merchant account again.

Payment Gateways

A payment gateway serves as the front end to your merchant account, allowing you to manage funds, transactions, and the like. It also serves as a connection between your website and your merchant account. It takes data submitted via your secure order forms and presents it to your processing bank. The processing bank then approves or declines the transaction and sends its response back to the payment gateway. The payment gateway then turns around and provides this data back to the merchant for appropriate handling of the transaction. A payment gateway, then, does not offer services such as merchant accounts or shopping carts, although some of the larger-known gateways do provide such options as value-added services.

Some of the better known payment gateway services are Authorize.Net, Verisign, 2CheckOut.com, Linkpoint, Paysystems.com, Worldpay.com, and MerchantCommerce. Some of the things to look for in a payment gateway are compliance with CISP, SDP and DISC (security initiatives put out by the major credit card companies), virtual terminal (to be able to accept transactions over the phone by typing in their data rather than only relying on your website), fraud prevention, recurring billing, methods of integration, cost and whether they can accept e-checks or not.

Fraud prevention is a big one because, as stated above, too many fraudulent transactions will result in chargebacks which could end up putting you on the Match List and your merchant account closed. Some of the common fraud detection mechanisms are Address Verification (AVS) which compares the customer's address with that on file with the issuing bank, CVV2 which makes use of the 3-digit security code on the credit card (4-digit on American Express cards).

Most gateways will provide instructions on how to interface with their servers from your web store. Most gateways offer two methods of integration.

One method is to have your site POST a form to the gateway's server which is pre-populated with your customer's information. At that point, the customer will provide the customer with the payment form which allows them to type in their credit card number in a secure environment. After processing occurs, the customer is then routed back to your website along with the results of the transaction. Your site again takes over the process. This method is usually easier to set up for site owners and it also means the site owner does not need to purchase their own SSL certificate (allowing secure transactions on the site itself). The tradeoff is that you do need to send your customers off of your website for payment collection. Many gateways offer ways to make the payment form look like your website using customized headers and footers, but the fact remains that the visitors are leaving your website.

The second method is totally invisible to the customer. If the site owner has an SSL certificate, they can set up security on their own site. This means they can host the payment form themselves, totally customizing it to their website. When the customer submits payment, your site will securely and invisibly submit the information to the payment gateway. The payment gateway will do the usual processing and then invisibly send the response back to the merchant's website, allowing it to respond properly. From the customer's perspective, they never left your website. And they never did. This type of setup requires an SSL certificate as well as access to the CURL library.

Many gateway providers can get you set up with a merchant account at the same time as the gateway. So, in most cases, you do not need to sign up for them separately.

Conclusion

Hopefully this has given you a brief introduction to how credit card payments are processed on the internet.

Interviews don't have to be...scary

Does the thought of asking someone for an interview cause your tongue to hide in the
back of your throat?
Does the thought of spending the night sleeping with the family dog you affectionately
call Marmaduke appeal to you more than asking someone for a few minutes of their time?
The fact of the matter is, whether your writing an ebook, or an article for a magazine,an
interview with an expert who specialises in your topic of choice ads credibility to your
writing and shows prospective editors your willing to go the extra mile to ensure that
what you write is factual, and that your willing to interview the experts required to back
up the research you've done.
Are you expecting your potential interviewee to jump through your computer screen,
scream and shout, and make all kinds of funny faces at you?
And then scream...no way!
It's that fear of rejection thing, isn't it?
Do me a favour, grab yourself a size 12 shoe and stomp on that baby!
It's therapeutic an it'll make you feel a whole lot better.
Sorry to burst your bubble, but 95% of the time this won't happen. They may say no, but
you know what? That's ok. It's their loss and your gain.
Chalk it up as a learning experience and move on to the next person.
Take comfort in knowing that the majority of people will be flattered that you have asked
for their expertise, and probably would be willing to help you out. After all, their getting
good publicity by giving you an interview.
It's a win-win situation for both parties.
Just make sure that when you do approach people about giving you an interview that you
already have the questions that you want to ask them ready before hand. It's not advisable
to ask them 100 different questions, 10 or less should be appropriate.
Make sure your questions cannot be answered with a simple yes or no, after all you want
to add some good content to you project...right? Just make sure to thank them for their
time and consider giving them a free copy of your finished product.

INnocent!!

Now that they've let go the Wacko, Nancy Grace's sanity is to be feared for.

I was sitting in a Toronto coffee shop, commiserating with the radiant Rosie Levine about the trials and tribulations of the modern journalist, when it hit me, us -- we are truly victims of circumstance (see Levine's TV/Radio piece in this issue) ( http://www.fwointl.com/artman/publish/article_309.shtml ) in that we must do our jobs, whether we like it or not.

Later that evening I tried to apply this theorem to MSNBC and Court TV harridan Nancy Grace (the mother of all misnomers or what?), as she shrieked and wailed over the verdict and chastised the jury of the Michael Jackson child-molestation case.

I couldn't do it. Grace is the epitome of dichotomy. On one hand, she's an ultra-biased bigot, railing against the hopelessly hapless Jacko like an hemorraghing hippo in heat.

On the other, she's a wired, wide-eyed doe, caught in the headlights, with nary an inkling that she herself is a victim, not only of her own prejudice, but of the inevitable ebbs and flows of a warped, wonderful popular culture that defy any and all logic -- and which Grace, clearly, just does not grasp. So, which is it? Is the graceless Grace a victimizer or a victim?

She certainly makes no bones about her hatred for, and envy of, Peter Pan incarnate, which makes her reporting of his conundrum absolutely unreliable.

She's the National Inquirer of the airwaves, she doesn't look before she leaps, and gives not a single hoot about anyone or anything beyond herself and her no doubt gargantuan paycheques. Jimmy Swaggart without the swagger. A voice in the night, a cry in the dark, a singer without a band.

And yet it's hard not to pity the poor thing as she churns up her stomach contents and strains her neck and optic muscles like a baby ostrich hatching. She really oughta take (your choice of drug here) and relax those sausage-lips.

Will it take an on-air seizure for producers to realize that this reporter should be in a mental hospital, not in front of the camera? Well, the sad truth is that it's very, very likely. Shades of Peter Finch in Network.

Grace was obviously mad as a hatter before Larry King turned her loose on his unsuspecting, undeserving audience. But now that they've let go the Wacko, I not only fear for her sanity, but also for the well-being of her viewers, who, like moths to a bonfire, cannot, inexplicably, turn her off.

My guess is that she will not get past this. She'll seethe and simmer and take every opportunity to rage against what she perceives to be injustice until she either drops dead or drives her demographic completely around the bend -- whichever comes first.

She won't commit suicide on TV, probably (perhaps unfortunately), but it ain't much of a stretch to imagine her head exploding or the eyeballs shooting out of her head. Which almost happened when the Jackson jury foreman, on Grace's own show, calmly stated, post verdict, that he has no doubt whatsoever that the Whack is a pedophile, but because he is a celebrity, the foreman and cohorts had to be careful to treat him like "a normal human being, just like everybody else."

Heck, even I was taken aback by this idiocy, until I realized it made no sense whatsoever (or, perfect sense) and thanked aloud the good Lord in heaven that I didn't have to cover the stinking thing.

And what do I do? Waste an entire column, about the second strangest creature involved in it, on it. So I am a victim then, as are all journalists, of the weirdness, the death of morality, the decimation of justice, the medication of the masses, the onslaught of chaos, the sheer, outright, abject insan...

Ooops! Sorry. You'll have to excuse me. Nancy Grace is on, and it's time for my meds. So, with a forget-it-Jake-it's-Chinatown emphasis, I'll utter this:

Hey, kids. It's not your fault! The world got weird before you even decided to write about it. But since you have, like Nancy Grace, you've got to call 'em, (perhaps unfortunately), as you see 'em.

And damn them crazy torpedoes anyway.

Improve Your Trade Show Results By Writing Articles

It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use this technique to very effectively support your event marketing efforts.

**Supporting your trade show marketing with articles**

Let's say you are a wedding photographer who shoots weddings within a radius of about 150 miles of your office or home. You are selective about which weddings you will shoot because, quite frankly, some pay better than others. So you are interested in reinforcing your carefully developed image. Your image is of a photographer who does work that is more creative and of higher quality than what you get from the average wedding photographer.

One of the successful methods you use to promote your services is to enter two or three specialty wedding trade shows held every year in different cities within your target area. Because these shows are geared specifically towards couples who want "something special" (that is, they are prepared to spend more money), they help you reach the "better than average" clientele you are after.

**A perfect opportunity to reinforce your special image**

This is a perfect scenario for reinforcing your image by writing and publishing articles about wedding photography. Of course you have to be careful that your articles don't sound blatantly self-promoting. Most article marketers suggest your articles contain interesting, general information that can stand apart from the fact that you just happen to be providing the services you are writing about.

For instance, you might write an article called "Do Something Different with Your Wedding Photos", where you describe some different techniques and locations that might be used. Or "Wedding Photography Over the Last 50 Years", or "Should Your Photographer Choose Your Wedding Outfits?", or "5 Secret Locations to Shoot Your Wedding Photos", or "Perils of a Wedding Photographer".

There is really no limit to the number of original and interesting stories you could can come up with if you just use your imagination.

A good article marketing campaign will consist of at least three or four articles written and distributed just before the peak periods in your marketing cycle. If you are trying to reinforce your trade show marketing, make sure you prepare your articles well before the trade shows you are entering.

**How to distribute your articles**

Your objective is to use these articles to create an identity for yourself at the same time as getting yourself lots of free publicity. The more places you distribute your articles, the more prospective customers you will reach, so don't be timid about getting your articles out there.

The obvious place to start is by posting them on your own website. Create an article section and mix in articles from other (non-competing) writers. This will make your website a more valuable resource for your prospective customers, and it will enhance your image in their eyes.

Second, consider distributing your article to the local print media. If it is interesting enough -- and not just a self-promotion -- some of them will very likely publish it. The important thing is to find an interesting angle. Think in terms of their readers and write for them. Some media will even have special sections -- weddings, home renovations, automobiles, outdoor, sports -- that you can contribute to.

Third, if you are entering trade shows, send your material to the trade show organizers. They may publish a show program and may be looking for interesting material that helps make their program appear more substantial.

**Distribution on the internet**

If you are catering to local customers you may think the internet is overkill. But you would be wrong. If you are trying to reach prospects in, say, the Lexington area, make sure you write your article so the search engines know your service focuses on the Lexington area. They will do a great job getting you exposure for searches like "wedding photography Lexington", "Lexington auto detailing", or "kitchen renovators in Lexington".

Distribute your articles to as many key article websites on the internet as you can find. This will do three things for you. First, a lot of people will read your articles on these sites. Second, other sites interested in your subject matter will republish your article, exposing it to an even wider audience. And third, the major search engines will analyse and index your article and it will start appearing in searches.

**Using a professional article writing service**

You may not feel comfortable writing your own articles, and you may think it is much too time consuming to do your own distribution. That's when you should look for a reliable service to do both of these things for you. You might be surprised to find out how many writers and promoters there are out there ready to go to work for you.

Look for a service that has a solid track record. They should be able to show you writing examples, and they should be able to give you a very good idea where they intend to distribute your articles. As with most other specialized services you will probably find it is a lot more efficient to let a professional do it for you than to try to do it yourself.

I am an AUTHOR - Is this the next big fad?

Write an article, get the traffic. Well sort of! Since the birth of writing articles, our industry has caught on to the phenomena of increasing your website’s traffic by becoming the professional in your field. The only problem with this is that for every serious professional in one field, there are a thousand other writers who are jumping on the "band wagon".

This article phenomenon is hurting every industry!

From bloggers, column writers, and e-books, the writing industry is yearning for more great writers. The internet marketing community is especially hurting for better content.

With the birth of SEO (search engine optimization), people all over the world are searching, browsing, and reading everything they can on how to promote their business on the internet. Because of this demand for different content, the supply of writers are increasing everyday but the quality of articles is decreasing exponentially.

Everyone is writing about the exact same thing! My company receives on average 10-20 articles per hour submitted to us. I would have to say that only 1 in about 100 articles submitted are ever published within our website. Those numbers are extremely low and for good reason.

It's all about "substance" - or lack of it!

Many articles we review are nothing more than simple "babble" and most of them are pointless. You can seriously tell right away whether the article is just a promotional piece or something with actual substance within the content.

Great content is very important. There is a misconception out there that most people won't read your content and you can pretty much post anything you want within your website as long as your website is clean, professional looking, and can be found online.

YOU ARE SOOOOO WRONG!

If there is one constant online, it's the fact that the general public is getting smarter and more knowledgeable on how to research for honest, reputable companies on the internet.

Unfortunately, authors these days are simply stealing from other great authors!

I am not talking about posting someone else's article on your website! Copying content from other leaders in your industry will only hurt your company. This is why the writing industry is getting worse; many writers out there simply select a topic they want to write about, then they go online and find 5 articles on that topic. Once they have some other great articles, they simply proceed to combine each article for themselves, by personalizing the content a little.

Do you ever wonder why for specific topics within your industry, you can find hundreds of authors that wrote almost the exact same thing? I call these people "Content Copiers".

Even worse are people who buy articles to post online ! ! !

This gets me every time. Did you know that you can now hire a company to write something for you and insert your company information as the source and author of the article? This strategy is seriously sad considering I can almost guarantee you that the article you just bought was also sold to a handful of other companies. All they do is tweak the article a little bit and insert a different title.

No one knows your business more than you do. If you are seriously good at what you do, 9 times out of 10, you probably have enough knowledge to write an article that makes sense, that is unique in content, and that has your personal touch.

We've all come across different situations while operating our businesses. These small but important situations are what gives us confidence in what we do. When you learn from your mistakes, you should also consider educating people on what you've learned in order to help your potential clients or even help better educate your industry.

Think beyond yourself and write down something helpful.

I hope you've enjoyed this article!

How You Can Make Writing Free Articles Pay Off!

Everywhere you look, you're being told to write
articles to get free publicity for your online
business.

Does it really work?

What do you write about?

How do you submit your aticles? More important,
how do you get them published?

Using articles as a marketing approach does work.
You can convert more sales, generate significant
traffic, increase your search engine ranking and
"brand" yourself an expert just by writing one
or two articles every month.

I recently wrote an article called "How To Make
Pay Per Click Advertising Payoff" for a past
newsletter edition, you can see it right here:

http://www.infoproductcreator.com/articles/ppcpayoff.html

So far, this article has been included in over 25
publications, exposed to over 1 Million subscribers,
and has been responsible for significant sales - all
for 30-minutes of work.

I'm not a professional writer, not an "expert" on
search engines, and I did absolutely NO research for
this article.

So how did I write it and why was it so successful?

Here are some of the reasons...

1. The article topic is in high-demand. Not only is
internet marketing a hot topic, but Pay-Per-Click
search engines are still a mystery to most people.
More importantly, online marketers stand to lose
significant money if they don't have "insider" tips
on maximizing their return on investment. Try and
write to a) save people money, b) make people money,
c) motivate people, or d) entertain people. These
are all strong motivators and ezine publishers know it.

Here's a highly regarded resource for helping to
discover high-demand topics...

http://www.infoproductcreator.com?art

2. Base your content on personal experience. Here's
a simple, yet highly effective formula for writing
powerful, high-impact articles that publishers are
looking for. Take action, try something and write about
why it worked, or didn't work. There are thousands of
articles submitted everyday, but only a select few
are based on personal experience, and that's what the
major publishers are looking for.

3. Start your article with a strong benefit statement
and then give your readers steps to realize that benefit.
You know what your readers want, tell them what you've
learned, through personal experience, to help them get
there.

4. Make your title a "Hypnotic" headline. Using a play on
words, the goal I had in mind writing the title was
to reverse the conception that you can sink allot of
money into PPC into making PPC pay YOU instead.

5. Make sure you get word out about your article.
Generate your own highly targeted ezine publishers list
from a service like this one...

http://www.infoproductcreator.com/part/doe/

You should also submit to some of the better known
article directories. They do work, my latest article
was picked up by an ezine with over 500,000 subcribers
off of these directories.

Some of the best directories I've found are...

http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/aabusiness/
http://groups.yahoo.com/group/Free-Content/
http://www.freesticky.com/stickyweb/submit.asp
http://www.marketingseek.com

6. Have a signature box that sings! I've seen so many
people spend hours writing an article, and then 2-minutes
writing their signature following the article. It should
be the other way around. Your signature is what will
get people back to your website, the main reason for you
writing the article in the first place.

Finally, make sure you track progress of your articles.
Key your resource box links using your own affiliate
tracking program or ad tracking program to make sure you
know what's working and what's not.

Get ready, Get Set, Now Go! Start making money from
writing articles today.

How you can improve your songwriting skill.

Are you a beginning songwriter who strives towards writing songs that become hits? Do you need to know how you can improve your songwriting skill?

It's not too complicated. Don't try to re-invent the wheel. As far as I'm concerned the best way to improve your songwriting is to study what hit songwriters do. Forget about the mediocre stuff and learn from the leaders in the songwriting and music industry. Study what works.

As a songwriter who has written quite a few number one songs in my country, one thing that has helped me and continues to help me is the radio. I listen to the radio all the time so I know what type of song is happening. I know what people like, what they want to hear, and what is current. This gives me a good idea of what kind of song I should write to target a particular market.

When you listen to the radio, take notes on what hit songs have in common. Study the structure of these songs. What tempo seems to work? Are the chord progressions complicated or are the songs based mainly on riffs? What kind of chords are used? That way you can write songs that appeal to today's audience. No matter how good your song is, if it sounds like something that would be better suited to ten or twenty years ago, you can forget it.

It is a shame how some songwriters treat the songwriting craft. I'm sorry, but if you do not spend time at developing your craft you are bound to fail. I don't care if it's baseball or dancing, those people who come out and top are the very same ones who practice everyday. Those who spend years at perfecting their craft. So learn form those who were there before you. Study and write songs everyday. Lay hold of songwriting books, get songwriting software, do anything to take you to the next level.

To improve, a songwriter needs to become more knowledgeable everyday. The more things you know about, and the more you can relate to different aspects of everyday life, the better for you. I never heard of a novelist who didn't read constantly. The same applies to songwriting and great songwriters. You must put in a lot of work if you want to excel.

Nothing comes easy in life. Work, work, and work some more. Pattern your writing after what has been proven to work, but never copy. Do it everyday and reap the rewards.

How Writing Articles for Print Magazines Compares with Writing Articles for Online Ezines

How Writing Articles for Print Magazines Compares
with Writing Articles for Online Ezines
Dr. Lynella Grant

Nothing Beats the Exposure You Get from Posting Your Articles Online

I have written articles for magazines; and I have written articles for on-line ezines. I have written articles for payment; and I have written articles for free. I have written articles for myself; and I've ghostwritten articles for others (and still do).

I am now a determined advocate for writing free articles that are posted widely on the Internet.

Here's why:
- Articles written today can appear on over 100 sites within weeks
- Readers interested in a particular subject can find you through keywords woven throughout the text
- Articles narrowly focus on a topic with enough detail to be novel and useful - with you perceived as the obvious expert
- Articles can be targeted for specific readers or niches - not just "everybody"
- Readers can judge your style and depth of expertise, then immediately click to your website for more
- Your reputation builds quickly and in places you couldn't find directly
- Articles posted on websites often continue to be found and read for years

Let's compare the cycle of writing an article for a print magazine with writing free articles to be posted on the Internet. For purpose of this article, the effort spent researching and writing the article is the same for both. I'm only comparing what happens before and after the writing involved.

Publishing Your Article in Printed Magazines or Trade Publications is SLOW

You get an idea for an article, then research publications where it would be appropriate. (Assuming no prior experience with the publication or editor.) You write a hum-dinger query letter explaining your idea and why you're the person who should write it. You mail off your query and wait... All the while, your idea is cooling off.

Assume you're clever enough to think of several different twists and suitable publications - so you put more than one parallel query in play. You might hear back in a month, with a bona fide assignment and due date. Great! You negotiate the specific content, deadline, and fee. It's time to start writing.

You complete the assignment and send it to the editor. Let's assume they like it and respond pronto (neither is a sure thing). You make requested changes, submit the final draft, and await publication. Now you wait for payment (based on the publication's policies). In my experience payment seldom arrives without further aggravation or delays - whatever their stated policy.

The whole cycle from idea to payment takes roughly six months - if you're lucky. The copyright of the article belongs to the publisher, so it's not yours to use for self promotion and other uses.

But on the up-side. You got paid (was it really enough?). You got published, albeit in a single place. You got a byline, so your reputation and publication list grows. If you expect an easier time working with that editor in the future, it's a toss-up. The turnover for editors is so great you're likely to start at square one the next time.

Article Marketing Gets the Word out Quickly

The cycle from idea to readers seeing it can be a day or so. Reduce your idea to an article, post it on your own website and to your list of submission sites. Emails, calls, and search engine sightings begin showing up almost immediately. And such responses continue long past the shelf life of a print magazine.

Is it for free? That depends on whether you count everything that you derive from your article promotion exposure. There's nobody paying for your article, true. But you're likely to be paid in other ways that are greater than a one-shot writing gig. Sale of your products or services, affiliate product exposure, and opportunities to be hired to consult or speak (for example) often flow from article exposure.

With no editor tying your hands about what they want, write whatever you wish (within the limits of taste, decent grammar, length, and reader interest). Your payment - your name identified as author, with a link to your site from every website, directory or ezine that uses it. You have total control of the timing (how does "right away" sound?) and where you send your stuff.

Accept the need to develop your list of places to send your output. But it's tailored by you for the specific niches and readers you want to reach. Building that list is an ongoing commitment. How diligently you do it determines how effectively article marketing works for you.

How can You get Started?

Commit to writing and posting new articles regularly. Make sure each delivers a worthwhile payoff to the reader. If you're like most authors, consultants and trainers, you're sitting on a ton of stuff already. Package and launch it in a systematic way that builds your name-recognition.

You're also training your readers to recognize your angle and voice. So they start watching for it, article by article. That brings them to your website, to see what more you've got to say - or sell.

A single article won't be enough. Get in the habit of an article every month or less. Stick to a theme, so all your articles are related. Their accumulated impact reveals a depth of knowledge that screams "expert." That sharp focus also distances you from most article writers, who spatter around unrelated articles (thereby diluting their impact).

You'll find everything you need to know for free at Article Marketing Academy http://www.promotewitharticles.com Too much work? Then hire me to do the whole project for you painlessly. If you've got something worth saying, the world deserves to hear it. And writing articles is the easiest, most direct way to pull it off.

How Webmasters Can Become Experts And Write Expert Articles!

Write Articles, Be recognized as an Expert, Drive a Surge of Traffic to your Website, Increase your Link Popularity, Create Awareness,- yes that is what all Internet Marketers are talking about.

Article writing certainly does bring such great results to webmasters but do all articles yield such dividends? Only well written, thought provoking educative articles attain great heights. So let us explore how such articles could be written.

Before proceeding further let us keep this gem of an advice at the back of our minds.” Put it before them Briefly so they will Read it, Clearly so they will Appreciate it, Picturesquely so they will Remember it, and above all, Accurately so they will be guided by it."--Joseph Pulitzer.

Writing articles require Thinking, Planning, Organizing and Researching. So to get started, relax quietly, put your thinking cap on, select a topic that you are most familiar with, say Home Based Business or Internet Marketing and brains storm your thoughts.

Write down everything that comes to your mind. It could be a beautiful sentence, a striking phrase or a technical or marketing jargon. Jot it down before you loose it and let your thinking flow. "Writing is no trouble; you just jot down ideas as they occur to you. The jotting is simplicity itself-it is the occurring which is difficult."--Stephen Leeacock.

Researching is an important aspect of article writing. While researching be Inquisitive, be Curious, and be Focused. Remember your topic and collect only information related to your topic. Also keep in mind that while researching you are building a vast reservoir of knowledge that is going to be of immense value in running your Home Based Business, Internet Marketing or any other Online Business.

Prepare an initial draft from the notes taken during the brains storming session and from the researched material. Strike off whatever notes you think are irrelevant to the topic. Group all relevant material under different headings.

If there are several ideas under a heading, then have different paragraphs for different ideas. At this stage check your grammar and terminology. See that your ideas are clear and precise. Also ensure that there is continuity and flow, right from introduction to conclusion.

Once your draft is written, leave it aside for a few hours or even for a day or so. This process will help you to bring new ideas, new thoughts and a new perspective. Add the new ideas and correct the spelling. When redrafting ensure that the article falls within the specified word limit. If it is too long, rephrase the sentences or strike off the sentences that are not very relevant.

Now the article is almost ready. Writing an article is one thing but capturing the attention of your audience is quite a different matter altogether. The first thing that captivates a reader's mind is without doubt the Title.

Write a Killer Title or a Catchy Title that will immediately grab the attention of the reader. If you succeed in this, then half your battle in capturing the attention of the reader is over.

Next write an introduction that is concise, powerful and illuminating. It should automatically create an urge and desire on the part of the reader to continue reading the article.

Conclude the article with an effective and captivating paragraph that will compel the reader to take the action that you have preplanned for him e.g. reprinting your article on Home Based Business or Internet Marketing, Tell a Friend or read your Resource Box.

As mentioned initially, one of the main objectives of writing an article is to get traffic to your website. Place a Resource Box at the end of the article. This should contain a powerful and captivating description of yourself, your website or your product in third person and in no more than four or five lines. Add your name and the URL of your website. This will be the nerve center of your article as far as your objective is concerned.

That is it, follow these simple steps and you will be on the way to write and submit articles of quality that will create a stampede to your website. Above all, you are now just a step away from being an Expert in your field. Remember “The Expert at anything was once a beginner".--Hayes